Power Path Electrical | Marketing Audit

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

20 people a month search "electrician Como". You don't rank for it, your own suburb.

Ahrefs, Australia, checked 14 Sep 2026: "electrician como", 20 searches/month. Your site does not rank in the top 100 for this term, or for "electrician perth" or "electrician south perth", despite having a dedicated Como page built.

What it costs: You built the page for exactly this search, and it's nowhere to be found. Someone in your own suburb looking for an electrician can't find you through Google.

The fix: Make the Como page your first priority. It's the one term you should own outright.

Search it yourself right now →

Your one Google ad might be sending people to the wrong page

Google Ads Transparency Centre, checked 14 Sep 2026: your ad sells air conditioning and shows 5.0 stars (35). The display URL shows only your homepage, not the final page. You've built a genuinely good air con page with real prices on it, $800 to $2,500+, that most electricians never publish.

What it costs: If the ad lands on the homepage instead of that page, every click pays to send someone to a page with no prices and no rating, past the page that would have closed the sale.

The fix: Open your Google Ads account and check the final URL on that ad. If it's the homepage, point it at your split system page instead. Two minutes.

See your live ad yourself →

38 five-star reviews, and your site shows a heading with nothing under it

Your homepage, checked 14 Sep 2026: a heading reads "What Our Customers Say" with no reviews, no rating and no count anywhere on the page. Your Google listing shows 5.0 stars from 38 reviews.

What it costs: An empty section under a heading that promises reviews looks worse than no heading at all, it reads like the reviews were pulled rather than never added.

The fix: Pull the 5.0 and the 38 straight from Google onto the first screen of your homepage and your air con page.

See your own homepage →

A leftover old website is still live, competing with your own Como page

Checked 14 Sep 2026: roughly 30 pages from an old Wix site are still live on your www address, each named "copy-of-[suburb]". One of them, "copy-of-south-perth-1", is actually titled "Como", your own home suburb.

What it costs: You've effectively got two competing pages fighting for the same searches instead of one strong one, on a site that can't afford to split what little ranking power it has.

The fix: Get your developer to take the old Wix pages down properly, or redirect them to the matching new page.

See your current Como page →

The maths

People searching "electrician como", per month20

A general electrical job, low end price$250

If just 1 of those became a booked job a month$250/mo

One fix, done for you

Homepage trust line

5.0 Stars from 38 Google Reviews

Ad final URL

Point to /services/split-system-installations/, not the homepage

"What Our Customers Say" section

Add 2-3 real Google reviews with names

Who we've helped: We recently helped Daniel from Nexus Electrical Co, a Perth electrician, with his Meta ad content and website landing pages. Real result: 16 leads at $41.57 cost per lead in his first campaign month.

Hey, thanks for taking a look at the audit.

I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.

If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.

If any of this is worth a conversation, send me a message below and I'll give you a call.

Thanks,
Chris